NIL is great content for Sports Business United courses.
I have been pondering the world of Caitlin Clark who may be worth more as a college athlete than she is in the WNBA.
Really intrigued by this graphic around Arch Manning and Brock Purdy. My how NIL has changed the game! This is a rich topic and one that would certainly allow students to go deep on core business topics of basic Economic Principles, Sports Marketing, Ethics, Return on Investment, Sponsorship, Branding (personal & corporate, and Modern Media.
One graphic - hours of course work and semester of learning wrapped up in a package of helmets, logos, and athletes that are in the news today.
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