We'll be getting a behind the scenes look at the NBA with some of the biggest names coming to Netflix. Deep story-telling, all-access, inside the game detail right in our living room in an amazingly produced package including wins, losses, and all the drama of a NBA season through the eyes of the top stars of the league.
Participants include: LeBron James, Jayson Tatum, Jimmy Butler, Anthony Edwards, and Domantas Sabonis. It is being produced by LeBron James, Barack Obama, and Peyton Manning's production companies, and taping has already begun.
If this sounds familiar, well, it's not a new concept. Off the top of my head...
Full Swing (PGA TOUR), Welcome to Wrexham (Wrexham AFC), Drive to Survive (F1), Quarterback and Hard Knocks (National Football League (NFL)), Break Point (ATP Tour), Messi Meets America (Inter Miami CF x Messi), Under Pressure (U.S. Soccer Federation x World Cup23), Coach Prime (Deion Sanders x University of Colorado Boulder), Captains of the World (Global Football), The Dynasty (Tom Brady x Bill Belichick x New England Patriots) and others are
Taking this to a Sports Business class - -
What makes these Sports Documentaries such a popular investments for production companies, streamers, and networks? What does success look like for these ventures? Why are they attractive to athletes, teams, and organizations to be a part of? What can be learned by the proliferation and success of this type of story being told even after the result is known?
SPOILER ALERT - I know Wrexham AFC gets promoted at the end, but I am still watching Welcome to Wrexham. Thank you Ryan Reynolds & Rob McEllhenney. (& Ben Foster).
What might the future of these stories look like? When might one more become too much? Who is an athlete, team, or organization that you would want to see in a docu-series next? What could they gain from it?
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